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GREEN PROMOTIONS · NATURAL COMMUNICATION
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Omo

OMO, a washing powder from Unilever in a Cobranding opportunity with a bookshop chain and publishing company.
One promotional seed packet with rocket seeds ‘on-pack’ with every box of washing powder carrying the theme “The childhood garden”.
By participating in a competition the consumer was able to win a book of the same title from a well-known Danish author.
Both clients here were surprised and delighted by the very high response which could be measured by the internet activity.